The major mission of Toms is that a business, rather than a charity, would help their impact last longer. In his speech at the Second Annual Clinton Global Initiative[58] Mycoskie states that his initial motivation was a disease called podoconiosis—a debilitating and disfiguring disease which causes one's feet to swell along with many other health implications. Also known as "Mossy Foot", podoconiosis is a form of elephantiasis that affects the lymphatic system of the lower legs. The disease is a soil-transmitted disease caused by walking in silica-rich soil.[59] Toms currently works with factories nearby where they perform some of their shoe drops.[60]
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By 2011, over 500 retailers carried the brand globally and in the same year, Toms launched its eyewear line.[21] By 2012 over two million pairs of new shoes had been given to children in developing countries around the world. The Daniels Fund Ethics Initiative at the University of New Mexico has described the company as an example of social entrepreneurship.[14][22]
TOMS women's shoes are the perfect pick if you're looking for the right blend of comfort and style. From chic wedges and sandals to stylish sneakers, boots and slip-ons, our various styles offer whatever you need for special occasions, relaxing around the house and staying casual at work. TOMS for women come in large selection of solid colors, prints and patterns, as well as a range of fabrics like leather, canvas, twill, waterproof and more. With every pair of shoes you purchase, TOMS will give a new pair of shoes to a child in need. One for One®.
The company's shoe distribution partners have focused on distributing shoes in areas where health and social benefits of the shoes would be the highest. For example, in Ethiopia the shoes are intended to help prevent a soil-borne disease that attacks the lymphatic system and which largely affected women and children.[15] Toms sunglasses are sold with the One for One model, however it does not necessarily provide glasses only to those in developing countries. The One for One model includes putting money toward medical treatment, eye surgeries and prescription glasses. Toms works with the Seva Foundation among other partners to accomplish this.[41] The first countries that Toms implemented its program were Nepal, Cambodia and Tibet.[42] The original three designs, according to Leigh Grogan, were "The stripe on the temples represents the buyer; the stripe on the tips represents the person whose sight is being helped, and the middle stripe represents Toms, which brings the two together."[43][44]
Mycoskie sold his online driver education company for $500,000 to finance Toms shoes.[14] The company name is derived from the word "tomorrow",[9] and evolved from the original concept, "Shoes for Tomorrow Project".[16] Mycoskie initially commissioned Argentine shoe manufacturers to make 250 pairs of shoes. Sales officially began in May 2006.[14] After an article ran in the Los Angeles Times, the company received order requests for nine times the available stock online,[14] and 10,000 pairs were sold in the first year. The first batch of 10,000 free shoes were distributed in October 2006 to Argentine children.[7][17][18][19]
The Tom's 'One for One' model has inspired many different companies to adopt similar concepts. Warby Parker, launched in 2010, donates a pair of glasses to someone in need for every pair of glasses it sells. The social business Ruby Cup uses a 'Buy One Give One' model for their menstrual cup venture, benefiting women in Kenya.[61] A Bristol chiropractic center influenced by Mycoskie's Start Something That Matters[62] book started donating £1 to Cherish Uganda for every appointment attended.[63]
Blake Mycoskie visited Argentina in 2002 while competing in the second season of The Amazing Race with his sister.[12] He returned on vacation in January 2006, and noticed that the local polo players were wearing alpargatas, a simple canvas slip-on shoe that he began to wear himself and which are the model for the original line of Toms Shoes.[13] They are made from canvas or cotton fabric with rope soles, but Toms makes theirs with rubber soles.[9] Mycoskie said that when he was doing volunteer work in the outskirts of Buenos Aires, he noticed that many of the children were running through the streets with no shoes on. He decided to develop a type of alpargata for the North American market, with the goal to provide a new pair of shoes free of charge to youth of Argentina and other developing nations for every pair sold.[14] According to Mycoskie, Bill Gates encouraged him by saying that the lack of shoes was a major contributor to diseases in children.[15]
Toms' business model is known as the "one for all concept" model, which is referring to the company's promise to deliver a pair of free shoes to a child in need for every sale of their retail product. The countries involved have included Argentina, Ethiopia, Guatemala, Haiti, Mexico, Rwanda, South Africa and the United States.[26] The business has grown beyond producing shoes and has included eyewear and apparel in Toms product lines. The company uses word-of-mouth advocacy for much of its sales, centering its business focus on corporate social responsibility. Part of this model originally involved a non-profit arm called "Friends of Toms" that recruited volunteers to help in the shoe distributions in foreign countries.[27] Toms trademarked the phrase "One for One" to describe its own business model.[28] Toms has received criticism from the international development community [29][30] who have stated that Toms' model is designed to make consumers feel good rather than addressing the underlying causes of poverty.[31] Criticisms have also included whether or not the shoe donation is as effective as a monetary donation to other charities.[32] Toms responded to this criticism by moving 40% of its supply chain for shoe donation to countries they actively give in. Toms presently manufactures shoes in Kenya, India, Ethiopia and Haiti.[33]

Toms markets shoes using an espadrille design[9] and a one for one business model — where with one purchase of a pair of shoes, the company also gives one pair to a child without shoes.[10] With eyewear purchases, part of the profit is used to save or restore eyesight for those in developing countries. The company launched TOMS Roasting Co. in 2014, and with each purchase of TOMS Roasting Co. coffee, the company works with other organizations, referred to as "giving partners", to provide 140 liters of safe water, equal to a one week supply, to a person in need. In 2015, TOMS Bag Collection was launched to help contribute to advancements in maternal health. Purchases of TOMS Bags help provide training for skilled birth attendants and distribute birth kits containing items that help women practice safe childbirth.[11]
In July 2011, Toms founder Blake Mycoskie participated in an event sponsored by the group Focus on the Family.[64][65] After being criticized for supporting a socially conservative non-profit, Mycoskie posted an apology on his website stating that he and his handlers had not heard of Focus on the Family before participating in the event and decided it was a mistake. He also stated that he and the company support equal human and civil rights.[66][67]
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®. Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One®. As we learn that everyday choices have the power to impact the lives of those around the world, the TOMS movement will continue to grow and evolve. With every backpack you purchase, TOMS will help stop bullying, one youth at a time. One for One®. Join us at TOMS.com.
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The Tom's 'One for One' model has inspired many different companies to adopt similar concepts. Warby Parker, launched in 2010, donates a pair of glasses to someone in need for every pair of glasses it sells. The social business Ruby Cup uses a 'Buy One Give One' model for their menstrual cup venture, benefiting women in Kenya.[61] A Bristol chiropractic center influenced by Mycoskie's Start Something That Matters[62] book started donating £1 to Cherish Uganda for every appointment attended.[63]
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