Employees of TOMS travel to different countries on "Giving Trips" to deliver shoes to children in person. In 2006, Toms distributed 10,000 pairs of shoes in Argentina.[48][49] In November 2007, the company distributed 50,000 pairs of shoes to children in South Africa.[50] As of April 2009, Toms had distributed 140,000 pairs of shoes to children in Argentina, Ethiopia, South Africa as well as children in the United States.[46] As of 2012, Toms has given away over one million pairs of shoes in 40 countries.[45][51]

In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®. Five years later, TOMS realized this movement could serve other basic needs and launched TOMS Eyewear. With every pair purchased, TOMS will help give sight to a person in need. One for One®. As we learn that everyday choices have the power to impact the lives of those around the world, the TOMS movement will continue to grow and evolve. With every backpack you purchase, TOMS will help stop bullying, one youth at a time. One for One®. Join us at TOMS.com.
The Tom's 'One for One' model has inspired many different companies to adopt similar concepts. Warby Parker, launched in 2010, donates a pair of glasses to someone in need for every pair of glasses it sells. The social business Ruby Cup uses a 'Buy One Give One' model for their menstrual cup venture, benefiting women in Kenya.[61] A Bristol chiropractic center influenced by Mycoskie's Start Something That Matters[62] book started donating £1 to Cherish Uganda for every appointment attended.[63]
Toms' business model is known as the "one for all concept" model, which is referring to the company's promise to deliver a pair of free shoes to a child in need for every sale of their retail product. The countries involved have included Argentina, Ethiopia, Guatemala, Haiti, Mexico, Rwanda, South Africa and the United States.[26] The business has grown beyond producing shoes and has included eyewear and apparel in Toms product lines. The company uses word-of-mouth advocacy for much of its sales, centering its business focus on corporate social responsibility. Part of this model originally involved a non-profit arm called "Friends of Toms" that recruited volunteers to help in the shoe distributions in foreign countries.[27] Toms trademarked the phrase "One for One" to describe its own business model.[28] Toms has received criticism from the international development community [29][30] who have stated that Toms' model is designed to make consumers feel good rather than addressing the underlying causes of poverty.[31] Criticisms have also included whether or not the shoe donation is as effective as a monetary donation to other charities.[32] Toms responded to this criticism by moving 40% of its supply chain for shoe donation to countries they actively give in. Toms presently manufactures shoes in Kenya, India, Ethiopia and Haiti.[33]
By 2011, over 500 retailers carried the brand globally and in the same year, Toms launched its eyewear line.[21] By 2012 over two million pairs of new shoes had been given to children in developing countries around the world. The Daniels Fund Ethics Initiative at the University of New Mexico has described the company as an example of social entrepreneurship.[14][22]

Toms' business model is known as the "one for all concept" model, which is referring to the company's promise to deliver a pair of free shoes to a child in need for every sale of their retail product. The countries involved have included Argentina, Ethiopia, Guatemala, Haiti, Mexico, Rwanda, South Africa and the United States.[26] The business has grown beyond producing shoes and has included eyewear and apparel in Toms product lines. The company uses word-of-mouth advocacy for much of its sales, centering its business focus on corporate social responsibility. Part of this model originally involved a non-profit arm called "Friends of Toms" that recruited volunteers to help in the shoe distributions in foreign countries.[27] Toms trademarked the phrase "One for One" to describe its own business model.[28] Toms has received criticism from the international development community [29][30] who have stated that Toms' model is designed to make consumers feel good rather than addressing the underlying causes of poverty.[31] Criticisms have also included whether or not the shoe donation is as effective as a monetary donation to other charities.[32] Toms responded to this criticism by moving 40% of its supply chain for shoe donation to countries they actively give in. Toms presently manufactures shoes in Kenya, India, Ethiopia and Haiti.[33]
Departments Casual Boots Athletic Shoes Casual Shoes Sandals Rainwear Dress Shoes Winter Boots Bags & Wallets Moccasins & Mukluks Slippers Safety Shoes & Boots Dress Boots Clogs Accessories Shoe Care Popular Styles Sneakers Chelsea Boots Dress Oxfords Casual Oxfords Footbed Sandals Casual Loafers Moccasins Slipper Boat Shoes Walking Shoes Chukka Boots Safety Footwear Snow Boots Backpacks Collections New Arrivals! Night Out Ride The Wave Sneaker Goals Get Tough Footbeds Shop By Size
Students attending colleges across the United States have created TOMS campus clubs. As of March 20, 2014, 281 campus clubs existed in the United States with another dozen located in Canada.[52] By comparison, another nonprofit organization known as Lions Club International was established in 1917 and is known for working to ending the cause of blindness, reports 400 Lions’ campus clubs in 42 countries.[53]
In July 2011, Toms founder Blake Mycoskie participated in an event sponsored by the group Focus on the Family.[64][65] After being criticized for supporting a socially conservative non-profit, Mycoskie posted an apology on his website stating that he and his handlers had not heard of Focus on the Family before participating in the event and decided it was a mistake. He also stated that he and the company support equal human and civil rights.[66][67]
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